The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. If […]
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A Step-by-Step Process for Discovering and Prioritizing the Best Keywords – Whiteboard Friday
A Step-by-Step Process for Discovering and Prioritizing the Best Keywords – Whiteboard Friday Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today’s Whiteboard Friday, Rand shares a strategic and […]
Read MoreInternet Marketing Trends to Focus on for 2018
With 2018 literally on our doorstep, it’s essential that you put an effective internet marketing campaign together that will assist you in achieving success and dominating your market online. Certain trends are happening in the internet marketing industry and if you want to be in the forefront of your industry, boosting your brand and increasing […]
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