It Begins With You™
It Begins With You™ leads an Alberta based small business that assists entrepreneurs to compete to win by aligning plans and policy pathways to help solve business problems for positive impact and profits. They delivers value which motivates and inspires in the areas of leadership, business development, health and wellness, and social development.
Our primary goal was to sell out the event with Facebook Ads by exposing Julia Cameron’s Workshop to a highly relevant audience with various targeting methods. Our monthly budget was $1000, so we had to ensure we spent every dollar wisely to reach our sales target of $62,800.
Utilizing an eye-catching graphic, we were able to gather data on our audience and later use this data to scale our campaigns and generate a massive profit.
- Digital Marketing
- Web Development
- Lead Generation
- Content Creation
We started by split-testing various interests within Facebook Ads to a broad audience within Western North America.
Once we gathered enough data about who are purchasers were, we narrowed down our target audience until we discovered our ideal customer demographics and tendencies.
As we gathered enough data on which audience segments had users that were converting, we created a new Facebook Lookalike Audience to target.
This audience was composed of what Facebook's artificial intelligence believe is the top 1% most similar users to the segment of Facebook users who already purchased a ticket. These lookalike audiences allowed us to extrapolate data and discover a highly relevant segment of purchasers who didn’t even know they were interested in attending the event.
Lookalike Audiences were our bread and butter throughout this campaign as it created a highly relevant and unique audience for us to broadcast to. The results from targetting this audience resulted in an immediate 916% ROI within the first week.
We closely kept an eye on our Facebook Ad Campaign throughout the months and ensured that all our ads were relevant by monitoring comments, deleting ads with poor results, and consistently improving our targeting methods.
In the end, we were able to achieve a 1013% Return on Ad Spend while selling out the event a month prior to its date. Additionally, It Begins With You Inc. was able to generate more awareness for her brand and stir additional interest towards her other upcoming events throughout Canada. Over the course of the campaign, the content created awareness of her brand to over 429,000 Canadian women interested in self-development.