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Crafting new perceptions for an international boba brand.
Social Hero partnered with Gong Cha to craft new brand-imagery for their Western-Canadian division. In a market filled with competitors, our “Bold” campaign challenged conventional boba branding by combing a striking, street aesthetic with their soft and appealing products. For a brand alongside others like Coco’s and Chatime, it was the bold approach that Gong Cha needed to continue its impact in a highly competitive marketplace.