CarLoansQuick is a web-based app for financing and re-financing private sale vehicles. It’s a personal sidekick that has your back during the deal, but leaves you in control of the wheel.
Our vision was to build an online sales-funnel process that would qualify the user by asking personal questions about their financial situation, consequently directing that lead to the CarLoansQuick team. With a set monthly budget of $2000 CDN, we wanted to see how low we could get the cost-per-lead.
Due to the nature of automotive loan processing, we knew that not all applications would be approved, so we took an approach that would highly-qualify our leads prior to their submissions. We focussed on getting the cost-per-lead as low as possible through consistently optimizing our adset copy and image.
- Lead Generation
- Web Development
- Search Engine Optimization (SEO)
- Digital Marketing
Some keys to the success of this campaign were the usage of emotional copy-writing, and capturing the attention of customers by using questions and phrases they could relate to.
Throughout the months, we used Facebook Ads to optimize our campaign to perform at an optimal cost-per-lead, whilst generating a steady stream of applicants for CarLoansQuick.