CarLoansQuick is a web-based app for financing and re-financing private sale vehicles. It’s a personal sidekick that has your back during the deal, but leaves you in control of the wheel.
Our vision was to build an online sales-funnel process that would qualify the user by asking personal questions about their financial situation and direct that lead to the CarLoansQuick team. With a set monthly budget of $2000, we wanted to see how low we could get the cost-per-lead
Due to the nature of Automotive Loan Processing, we knew that not all applications would eventually be approved, so we took an approach that would highly-qualify our leads prior to their submissions and focus on getting the cost-to acquire a lead as low as possible through consistently optimizing our adset copy and image
- Lead Generation
- Web Development
- Search Engine Optimization (SEO)
- Digital Marketing
A key to the success of this campaign was the usage of emotional copy-writing and capturing the attention of customers by using questions and phrases that they could relate to.
Throughout the month, we were able to utilize Facebook Ads and optimize our campaign to perform at an optimal cost-per-lead and generate a steady stream of applicants for CarLoansQuick.