When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week’s Whiteboard Friday.

Read the post: https://moz.com/blog/clickbait-linkbait-viral-content-seo-campaigns

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