Should you be posting on Facebook at 5 am or noontime? Should you be posting at nighttime or in the morning? The answer I’m going to give you isn’t what you’re expecting.

Hey, everyone, I’m Neil Patel, and today I’m going to share with you what time you should be posting on Facebook. (light music) The reason the answer is not what you’re expecting is that every single person is different, your business is different, your profile page is different, and ideally, you should have a business page.

If you don’t, create a fan page. The reason it’s different is your followers are going to be different than my followers and what Facebook provides is a tool called Facebook Insights; it shows you when people are on your fan page.

See most of my customers are based in the United States, yes I have some customers in South America and Europe and different parts in the world, but still, a majority of my income comes from the United States.

Facebook Insights shows me when my audience in on Facebook and when I should be posting. They break it down based on engagement. If you’re based out of Europe, you’re at least eight hours ahead of me right ’cause I’m based in Pacific Standard time so why would you want to post during the same timezone as me when all of your customers are based in Europe ’cause if you do that your customers are probably going to be asleep.

Now that you know to be using Facebook Insights, the answer isn’t as simply as posting in whatever time frame you see on Facebook Insights because Facebook Insights measures engagement. It’ll tell you what posts are doing well during what time frame when you post them.

The only real way to know when you should be posting on Facebook is to test it out. And what I recommend is you first start by testing, you can schedule your post using Facebook, you first start 5 am, 8 am, noon, 2 pm, 4 pm, 8 pm. Try those rough windows out.

Once you see what time frames are doing the best you can then post within an hour of each of those time frames and figure out what’s working the best.

Once you have that down, you’ll know what time you should be posting each and every single day on Facebook. Keep in mind weekdays are going to be different than weekends so you need to test this out each and every single day, usually I found that Monday through Fridays work the same but Saturdays and Sundays work differently than the weekdays and for my Facebook personal profile page, I roughly post during the same time Monday through Friday and I post at the same time for Saturdays and Sundays.

Follow these tips, and you’ll know what time you should be posting on your Facebook fan page. (light music).

As found on Youtube