SMS – The Best Kept Secret in Marketing
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. Based in Edmonton, Social Hero Media has embraced this technology.
The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging’s ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”.
If used properly SMS marketing is really effective for Customer Relationship Management as it goes a long way to giving information, knowledge
It’s not all about ring tones and logos. There are many different uses for SMS, emergency advisories, scheduling, flash sales, coupons, surveys, news, political campaigns, appointment reminders, membership expiries and even staff collaboration.
SMS can generate very high levels of response, but a campaign must leverage the medium’s strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value (CTA)
It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.
Successful SMS marketing is about:
– Saying the right thing.
– To the right person.
– At the right time.
The greatest strength of SMS is its immediacy. Examples of how to use it are:
Voting is an exciting way to engage your audience and let them have their say.
Instant win prizes where customers can find out if they have won a prize straight away really work.
Timed vouchers drive traffic into your store,
Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts,
With Social Hero Media and SMS campaigns for your business, you are only limited by your imagination!
Call (780) 665-5115 Today