The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build brand visibility. 1) Build topical authority around topics important for your brand values Even though SEO should ideally focus on high purchase intent and BOFU […]
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How Bad Was Google’s Deindexing Bug?
On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then […]
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