Searcher Task Accomplishment

Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains […]

Read More

Social Media Marketing Tips & Tricks for 2018

As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition, it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever-evolving […]

Read More