How to Appear in Google's Answer Boxes – Whiteboard Friday

https://moz.com/blog/how-to-appear-in-googles-answer-boxes-whiteboard-friday Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, “ranking zero” or capturing an answer box in Google can mean increased clicks and traffic to your site. In today’s Whiteboard Friday, Rand explains the three types of featured snippets and how you can best […]

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A Step-by-Step Process for Discovering and Prioritizing the Best Keywords – Whiteboard Friday

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords – Whiteboard Friday Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In today’s Whiteboard Friday, Rand shares a strategic and […]

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