Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated […]
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The One-Hour Guide to SEO, Part 2: Keyword Research
Before doing any SEO work, it’s important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you’ll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you’re up against. In the second part of […]
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Learning to Rank in Google
Sharing is caring! My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, there are other pages that you may want to look at while you are learning to rank webpages, and I didn’t […]
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