Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries

  Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An augmentation query can be a query that performs well in locating desirable documents identified in the search results. The performance of […]

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Content Marketing Tips for B2B Organizations – Whiteboard Friday

https://moz.com/blog/content-marketing-tips-b2b-organizations-whiteboard-friday B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business. In this week’s Whiteboard Friday, Rand shares his tips for successful […]

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