Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by “unique value?” What does that actually look like? In today’s Whiteboard Friday, Rand illustrates the answer. https://moz.com/blog/how-to-provide-unique-value-in-your-content-whiteboard-friday source […]