We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image […]
Read MoreTag: internet marketing company
The One-Hour Guide to SEO, Part 2: Keyword Research
Before doing any SEO work, it’s important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you’ll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you’re up against. In the second part of […]
Read More
Advanced Linkbuilding How to Find the Absolute Best Publishers and Writers to Pitch
In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link […]
Read More
How Google Identifies Primary Versions of Duplicate Pages
Identifying Primary Versions of Duplicate Pages We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement on the Web about duplicate pages earlier this week, and wondered about it, and decided […]
Read More
The 10 Types of Content That Work Best for SEO – Whiteboard Friday
https://moz.com/blog/the-ten-types-of-content-that-work-best-for-seo-whiteboard-friday After analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today’s Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the […]
Read MoreLet's make something amazing together.
Interested in working together, or maybe just having a conversation? We’d love to hear what you have in mind, and answer any questions you might have.