The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? […]
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We Surveyed 1,400 Searchers About Google – Here’s What We Learned
Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, […]
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Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries
“A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.” – Wolfgang Puck I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to […]
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5 Google Business Profile Tweaks To Improve Foot Traffic
Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I’ve […]
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How Google Dishes Out Content by Search Intent
This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics […]
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March 1st Google Update: The Mysterious Case of the 19-Result SERPs
Late last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (March 1st), we saw a number […]
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Google Patent on Structured Data Focuses upon JSON-LD
Sharing is caring! Search Using Structured Data Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from semi-structured, and unstructured data that have less formatting. A search engine […]
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Five Years of Google Ranking Signals
1. Domain Age and Rate of Linking 2. Use of Keywords 3. Related Phrases 4. Keywords in Main Headings, Lists, and Titles 5. Page Speed 6. Watch Times for a Page 7. Context Terms on a Page 8. Language Models Using Ngrams 9. Gibberish Content 10. Authoritative Results 11. How Well Databases Answers Match […]
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Dynamic Rendering with Rendertron
Many frontend frameworks rely on JavaScript to show content. This can mean Google might take some time to index your content or update the indexed content. A workaround we discussed at Google I/O this year is dynamic rendering. There are many ways to implement this. This blog post shows an example implementation of dynamic […]
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How Google Identifies Primary Versions of Duplicate Pages
Identifying Primary Versions of Duplicate Pages We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement on the Web about duplicate pages earlier this week, and wondered about it, and decided […]
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