Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and find ways to reclaim them. Identify pages that could benefit from a few strategic backlinks. Update and refresh outdated content. Then, tackle the more challenging […]
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How to Use Domain Authority for SEO
Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s new with the new Domain Authority 2.0 update, and how to best harness its power for your […]
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