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Hey guys I’m Tori with Bella+Canvas in this video is all about social media 101 for small businesses we’ve gotten a lot of questions about this topic so we wanted to do a brief overview for you and if you like these kinds of topics let us know by subscribing to our channel and liking this video also what’s your favorite and least favorite social media platforms as a consumer we’d love to see your answers in the comment section below most businesses understand the importance of social media marketing but some struggle to know where to

start in this video we’re gonna break down social media marketing 101 guidelines that we follow here at Bella Canvas first a big mistake some small businesses encounter is trying to tackle social media all at once we know it can be overwhelming so we encourage you to take your time and invest in the right one or two platforms that work best for you sprout social has great guides that cover how small businesses can navigate each main network for example if your goal is community and relationship building you may want to first focus on

Facebook if you’re more focused on brand awareness and discovery then Instagram may be the best for you you can check out all the guides in the description below once you’ve chosen which platforms you’re gonna focus on you’re gonna need to determine your content strategy a big mistake a lot of brands make is to haphazardly post content studies show that more customers are actually going to go to your social media

channels before they’re even checking out your website so you’re gonna want to make sure that everything you post is in line with your brand’s mission and aesthetic and be authentic to who you are show some personality social media is a great place to show a lighter side to you and your brand but be sure to establish a voice and make sure that all brand messaging falls in line and even if you’re small you can create a really strong loyalty

on social media as long as you stay consistent and transparent after you determine your strategy you’ll want to create a Content calendar what this looks like is totally up to you and your team but I bella+canvas we love a good Google Doc we map out a plan every two weeks that shows what content will be shared where so how often should you post well there’s a lot of different theories out there for different platforms but the important thing is to really just be consistent most marketers believe that posting several times a day is best but don’t do

that unless you have enough content to be consistent in your aesthetic invoice once we map out our posts we then use a scheduling tool to make sure that all the trains leave the station at the right time we recommend that you do your research on which scheduling tools work best for you and your team but HootSuite TweetDeck and sprout social are all great options if you’re made up of a small team you’re going to need to be efficient with your content production so take advantage of your customers and social audience encourage

them to post images and tag you or use a hashtag then repurpose those for yourself we do this all the time at bella canvas because our customers do such unique things with our product this is called user-generated content or UGC also use social media as a way to interact with your community use direct messages or DMS as a way to generate business and conversation and don’t be afraid to get involved with trending topics this doesn’t mean you should post on every social holiday but look at the calendar ahead of time and see which

one’s fit in with your branding and then be sure to use the right hashtags you should take advantage of sweepstakes and giveaways – it’s a great way to grow your audience we also encourage you to check out other small organizations in your industry on social media and see what’s working for them specifically on Instagram there are hundreds of brands that can give you inspiration for content ideas so don’t be afraid to learn from them we hope this video was helpful be sure to check us out on our social media platforms links are below and don’t forget to let us know if there’s any topics along these lines or other topics that you’re interested in learning more about we’d love your feedback and we definitely are creating more content based off of that happy posting and see you next time Be Different

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