Six Tips at Effective Facebook Advertising
Facebook advertising can be a cost-effective way to attract new people to your business page. But as more and more advertisers are making use of Facebook ad, the challenge is for businesses to make their ad campaign stand out from the crowd. To truly gain the most benefit from Facebook advertising, you’ll need to spend time and resources to analyze, test, monitor and change your ads.
Perhaps the greatest challenge with advertising in Facebook is increasing the performance and your ad campaigns. This only means that you want to have as many “Likes” for as little investment as possible. To help you win this battle, here are seventh tips at effective Facebook advertising.
1. Images. Images are perhaps one of the most essential elements of your Facebook ads. You want to draw Facebook users away from scanning through their news feeds, so your images must be striking enough to get their attention. People like something fun, intriguing and controversial. So if your image effectively portrays any of these, it will significantly increase the efficiency of your ad campaigns.
2. Headlines. If you have successfully captured users’ attention through your outstanding image, make sure your headline will draw them in as well. As in any other ads, your Facebook ads must have headlines that can entice readers to click through or read more. Greed and needs are some of the most motivating factors among consumers, so headlines that portray these well will always get better responses.
3. Incentives. Almost all of us want to get something for free or even win any contest. You can use this basic human motivation to maximize your ad campaigns. History proves that marketing works better with motivations, and Facebook advertising is not an exemption to this.
4. Targeting. Any business owner who is familiar with marketing knows just how important targeting is. And this is where Facebook has proven itself more effective than any other medium. It has an excellent feature that allows you to choose your target niche based on their interests, activities, gender, education level, and many more. Use this feature to your advantage and make sure you create ads that will hit your target consumers.
5. Freshness. Facebook is full of activities. People receive contents through Facebook at unprecedented rates, and to make sure that your ad campaigns maintain their impact, it’s important to keep them always fresh.
6. Landing Pages. If you’ve already mastered the tips above, don’t think your job is already complete. Far from it, though. You still need to create a landing page that has the same theme as your ad. For instance, if you’ve created a funny ad, make sure you continue the humor through the landing page.
Now, before you implement all these, make sure you’re starting right. It’s important to have specific objectives and setting the right goals for your advertising is important. Although Facebook works well on many levels, it is not always the solution for all your marketing needs. Some of the great goals that you can set for your campaigns include building awareness, engaging users, and growing lists. Direct purchase via Facebook advertising, although it works for some retails and products, is not a highly recommended strategy for businesses. Study carefully where Facebook will successfully fit into your prospect consumer’s buying cycle (education, awareness, etc.) and calculate its effectiveness based on that.
It is no wonder that Facebook ad revenue was estimated to reach over $1.2 billion in the past years. The record shows that when businesses manage them properly, Facebook ads are great cost-effective ways of tapping into the 500 million users of Facebook. Do the seven tips explained above, and soon you might find yourself in a sea of great opportunities.
Social Media for Business – Why your Business Cannot Survive without Social Media
Businesses from all industries are slowly taking the leap of faith by making use of social media sites to market their products and services. Recognized brands like Nike and Intel are generating thousands of Facebook fans for their respective page. Business owners can replicate this kind of success without any difficulty. The main question here is that: in this day and age, can businesses survive without social media?
Well, no. Allow me to point out several reasons why social media is crucial for the survival of one’s business.
1.) Customers want more personal interaction – Social media has made it possible for businesses to reach out to customers on a personal note. The ability to reply and share content has given businesses the opportunity to create a more personal interaction without having to go through hotlines or emails. The dialogue between you and customers is instantaneous, which is a huge bonus when you’re addressing queries about products or customer service issues.
2.) Best way to build brand visibility – Facebook has more than a billion registered users with more than 650 million daily users. If you can showcase your business’s brand to a fraction of these, your brand will become more memorable. Studies have shown that people are more likely to remember Facebook posts longer than text from a book or article.
3.) Big companies are already in – When big corporations are using social media, it’s an indicator that they are seeing social media as a powerful tool for marketing. Otherwise, they wouldn’t spend money on hiring social media specialists. Log on to Facebook and look up the big brands within your industry. Take a couple of minutes to view their Facebook page and see what they have in common. You’ll find that most of them are using Facebook to build better brand awareness and visibility.
4.) Dinosaurs died out millions of years ago – Traditional marketing tactics like print media and TV commercials are dying, like how dinosaurs died out millions of years ago. They already served their purpose in the evolutionary chain of marketing and it’s time for a new species to dominate the world of business: SOCIAL MEDIA.
5.) It’s where most people hang out – Social media is where the cool kids hang out, or rather, where a lot of people are hanging out these days. After all, Facebook has reported millions of daily users, so it should come as no surprise that your customers may be part of those millions.
Business owners should take the hint: they cannot survive without social media and these reasons are proof of it.