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Pinterest is a massive search engine, as well as a social media hangout. People use it to find information online. And it isn’t just for individuals; it’s also for businesses. In fact, Pinterest is the #2 referrer of traffic to websites on the whole internet, not only in comparison to its social media counterparts.

With more than 150 million active monthly users and increasing rapidly, the image-based social network offers entrepreneurs, bloggers, and businesses large and small with a global reach.

Check out these Pinterest stats:

  • 87% of Pinners have bought a product because of Pinterest
  • Over 5% of all referral traffic to websites will come from Pinterest
  • Two-thirds of pins are from brands and products
  • Pinterest offers a 20% referral rate to e-commerce websites

What Is Pinterest For Business?

The site operates as a digital bulletin board. You “pin” images to “boards” that you create. Each board centers on one specific topic or theme of your choosing.

A business account on Pinterest provides useful analytics, buy buttons on pins, and other helpful business tools. Make sure that you design a branded business profile on Pinterest to further develop brand awareness.

Producing Your Images

You do need to create images that engage your audience and drive interaction to optimize your exposure. Pinterest scales all photos you upload to a particular width. Having said that, the height is up to you. When you increase the height of your images on Pinterest, you increase the area that you have to deliver your message. This means taller images have a better chance of getting your point across, rather than shorter images.

Your Target Audience

Create boards appropriate to your niche and target audience. Every time you post an image ensure that you include keywords in the description, as this is how people will find your content. When you have a great image with a fun or exciting description people will want to share it. Use hashtags too, because this will help people find your content.

Building Your Brand

The more visibility you get, the more significant your brand will become and the more profits you will make. So be creative. Use collaboration boards to allow others to post content and ideas to your Pinterest boards. This will nurture a community that can have a significant impact on your overall brand. It can also keep people coming back, which is a vital part of online success for any business.

Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at

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