https://moz.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday
What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped to decide whether your site should opt for an SEO focus, a conversion focus, or a strategic balance of both.
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