When it comes to search engine optimization you have to stay up to date with the latest trends and algorithms to ensure you achieve success, so where do you start. 2018 is another year of internet marketers focusing on SEO. Here are a few SEO techniques that you can use to push your business forward this year.
With affordable web development, you can ensure your website meets all the requirements of the top search engines, such as fast to load pages and easy navigation. These are important factors to take into consideration when it comes to your web development and ensure you speak to your developer to ensure that they understand your goals and what you want to achieve, creating a website relevant to your industry that will appeal to potential clients on a daily basis.
From here you need to start focusing on voice search. More and more people are relying on their smartphones and tablets than ever before to carry out searches for products and services that they need. With technology continually evolving, we have “Siri” and other voice search options on the smartphones that enable clients to carry out online searches without having to touch the keypad. The problem is we don’t speak as we write, so the keywords you are currently using may not reach your voice search clients.
Focus heaving on voice search this coming year and amend some keywords to ensure you reach this audience. The statistics show that twenty-five percent of all US Google Users will rely on voice search in the coming twelve months. This includes a percentage of your target audience.
Another thing you will find this coming year is that Google is going to remain the top search engine around the world. While they hold onto the number one position, you want to ensure you tick all the boxes regarding what they expect from companies operating online. This includes providing informative content, offers fast page load speeds, easy online navigation and white hat techniques being used that reduces the risk of you being penalized in the long run.
Social media is an absolute must for any company that wishes to succeed in 2018. In addition to having excellent and affordable web development and keeping your website updated and easy to use and navigate, you also want to ensure you have social media accounts to help you reach your audience with confidence. The majority of people these days has at least one social media account, and the trend for social media is going to see it continue to grow and the boom in the coming years, something every company wants to be a part of.
It is essential that with the year ahead you ensure all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide is all relevant to your ongoing online success. Web development and social media are small parts of what is involved, and you want to ensure you add value to your client’s experience when it comes to visiting their website, your blog or even your social media pages.
Mobile marketing is going to continue to grow in the year ahead, so it’s worthwhile ensuring that you direct some of your online marketing towards this niche market. Make your website mobile friendly and ensure you cater to your mobile clients moving forward.
Finally, don’t forget to concentrate on your local audience and incorporate local SEO into your campaign.