When marketing your product or service online, one of the best and most reliable ways of generating business is through online leads. Unlike other offline methods of advertising, you can communicate instantly with your leads through email and close sales in real time. The success of most online businesses is being able to acquire qualified leads that will enable their business to grow substantially.

There are a variety of ways to generate online leads, but the most popular method is to use a permission-based email marketing company to handle your lead generation. You’ll find many companies who have this service, but for a start-up business, the prices can be a bit expensive. If you’re short on cash and still want to generate leads, then you can use other options such as auto-responder companies who offer real-time lead generation for a fee that is usually more affordable than full-fledged lead generation companies.

No matter what option you decide to go with for acquiring online leads, there will always be one key aspect that needs to be met. That aspect is ensuring that the lead is indeed a qualified lead. Whenever you receive a lead from a company or if you generate the lead on your own, it’s important you keep a full record of the lead. By law, you should have a record of where the lead was generated along with a time stamp of when it was generated. This is all required by law in case of any spam complaints. If any of your leads complained about a message you sent, your hosting provider might request information regarding that lead, and you will have to provide proof that the person did not indeed opt-in to receive further information about your products or services.

Its rules like this that ensure you are marketing ethically and legally. Always keep updated with the rules and regulations regarding bulk emailing. Once you’ve followed the rules, and have a high-quality list, you can be assured of great response to your online leads, and therefore further grow your business.

Source by JJ Markenson

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