What is a Lead Magnet & Why Do We Use It?

Lead magnets are used to increase the conversion rates for lead generation activities. To be a lead magnet, an offer must be specific and short-term in nature. A lead magnet can be thought of as something that “sits on the other side of” an opt-in form, just waiting to be triggered. This is the opposite of vague promises to join a newsletter and receive unspecified content at an unspecified time.

Some examples of a lead magnet include:

  • An eBook or video course
  • A checklist or cheat sheet
  • A resource list
  • A free trial
  • A freemium account
  • An assessment or grader
  • A coupon or discount
  • A contest