What is a Lead Magnet & Why Do We Use It?

Lead magnets are used to increase the conversion rates for lead generation activities. To be a lead magnet, an offer must be specific and short-term in nature. A lead magnet can be thought of as something that “sits on the other side of” an opt-in form, just waiting to be triggered. This is the opposite of vague promises to join a newsletter and receive unspecified content at an unspecified time.

Some examples of a lead magnet include:

• An eBook or video course
• A checklist or cheat sheet
• A resource list
• A free trial
• A freemium account
• An assessment or grader
• A coupon or discount
• A contest