When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.

Blog Post: https://moz.com/blog/how-google-gives-us-insight-into-searcher-intent-through-the-results-whiteboard-friday