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In 2017, business adopted new ways to market their products and services. Aside from this, this also changed the way their get better ranks on search engines through SEO. According to hubspot, around 12 billion searches are done online each month. With SEO, you can get quality traffic and boost your brand at the same time. Here are a few SEO tips that can still work for you in 2018.
With the passage of time, content from the major social media platforms, such as Twitter, Facebook and LinkedIn will be more important on SERPs. As a matter of fact, around 76% of marketers make use of social media in order to boost SEO. So, we suggest that you try your level best to rank your posts or tweets higher on search engines.
2. Videos Will Rule
Videos work well in keeping the viewers entertained and engaged. Aside from this, videos can help you improve your search engine ranking as well. According to a report from Marketing Land, 62% of Google searches are for videos. So, it's a good idea to make videos part of our content. According to Quicksprout, you can improve your rank by up to 50% if you create and upload videos as well.
So, what you need to do is upload your videos on YouTube, which will improve your video SEO.
3. Mobile Optimization
Make sure your business website is mobile-optimized. This is even more important if your audience is not located in one specific city or country. Actually, people use different devices like smartphones, laptops, and tablets to use the web. As a matter of fact, most of users access the Internet through their cell phones. Therefore, it's important that you make your website optimized for these devices.
4. Voice Search
Nowadays, people use voice search, especially when they are on the go. This is true about mobile phone users. It's more convenient as you don't have to type keywords in order to conduct a search query. Today, around every phone comes with a voice search functionality. So, make sure your content is searchable via voice search commands.
5. Content Aggregation
Over 80% of Google searches are for images, videos, news, social media, maps, local, wiki and Knowledge Graph, according to Digitalcurrent. So, based on these stats, we can say that people search for sources that offer information about a certain topic or subject.
It's important to note that content aggregation is a good way of displaying, sharing, presenting, consolidating and collating content about a pre-determined criteria so that a larger target market could be appealed.
Long story short, if you want to appeal to a large audience in 2018, we suggest that you realize the importance of social media, include videos in your business content and follow all the SEO techniques that were working for you in 2017. With good ranking, you can build strong influence in addition to enhancing your brand. Therefore, we suggest that you consider the updates from Google. Hopefully, these tips will help your business.