Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult, especially for those new to the game. Try to figure this out for yourself, and you’ll be inundated with conflicting information from both your peers […]
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What To Do After You’ve Exhausted Your High-Intent Keyword List
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and find ways to reclaim them. Identify pages that could benefit from a few strategic backlinks. Update and refresh outdated content. Then, tackle the more challenging […]
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Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the way the online world functions. So how […]
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How to Use SEO to Build Long-Term Brand Recognition and Visibility
The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build brand visibility. 1) Build topical authority around topics important for your brand values Even though SEO should ideally focus on high purchase intent and BOFU […]
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August 18 Algo Update: The Cyclone Before The Storm
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated […]
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Data Storytelling: Skills and Elements — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and […]
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How and Why You Should Create Informational Content with POVs
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet […]
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2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been […]
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Google Bard vs. the New Bing
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? […]
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5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the […]
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