See more: http://moz.com/blog/building-a-marketing-flywheel-whiteboard-friday
By building up quality content, earning links, and building visitor loyalty on your website, you've been adding energy to a flywheel (not the kinetic kind, but a marketing kind). Over time, you can store up so much marketing energy that just releasing new content will do more for you and any amount of paid advertising could.
In today's Whiteboard Friday, Rand shares some insight on how to effectively add energy to your marketing flywheel, and when to release it.
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