Advertising Is The Key To Business Success
There is no question that advertising is the key to the success of any business – large or small, new or old. Without advertising and marketing practices a company simply cannot succeed or last long. To ensure long and lasting success, a business must engage in marketing and advertising in some way. If you have heard the old adage that “it takes money to make money” then you know that advertising does not come for free. A business must consider an advertising campaign budget to keep its numbers up.
It has been said that the best form of advertising is word of mouth advertising. Word of mouth advertising is free and lends an air of credibility to the business. Usually, word of mouth advertising comes from happy and satisfied customers and clients that wish to share their positive experience. Most of the time, they tell their friends, family, and coworkers about a particular product or service and in turn new customers come to the business.
While word of mouth is a wonderful and free way to get the word out about a business, it is not the “be all end all” of advertising. Advertising with television spots, radio spots, on billboards, and in print are all still very effective ways to get the word out. These methods of advertising are quite expensive and not as realistic for many small businesses.
A more economical yet effective way for a business to advertise is online. The Internet is such an integral part of daily life now that it is hard not to advertise on the World Wide Web. The ways in which a business can advertise online are seemingly endless. There are several types of email marketing campaigns, banner advertising, link advertising, websites, and viral marketing. Usually, to engage in a successful email marketing campaign, a business will send past customers an email to announce new products or specials on their website or in their store.
Many business owners engage in strategic networking with other business owners in an effort to advertise their businesses. Strategic networking is a way for business owners to meet each other, get the word out about their company, and even to expand their resources and business prospects.
One of the newest ways to get the word out about your b
usiness and successfully advertise is through social networking. Social networking is much like strategic networking in that it is usually free and occurs through meeting and discussing issues and products. However, social networking is done through modern media such as websites, blogs, and the Internet community. It is highly effective and inexpensive.
Regardless of the method of advertising used, a business must use constant advertising campaigns to keep success on the horizon. In essence, this means convincing potential customers to buy from you instead of from someone else.
2 great ways to advertise in 2019
It has been 19 years now since Google started its adwords platform, there is still a lot of potential for many companies to suceed on Google Adwords, however it is also a very compeditive and not a very user friendly platform to use.
Many business owners try and quit Google adwords because of its huge learning curve and very compeditive keyword prices.
Some companies are paying as high as $100 dollars per click for a page one top spot ouch!!!
Facebook started its advertising platform back in 2007, it took it a good number of years to work out its kinks to where it was actually a usefull system, but now days it is a goto place for many small companies and large alike. There is a good amount to learn but it is not as hard as Google and so far it is still affordable for companies to reach their target audience.
You can suceed on Facebook and Google adwords, but only if you are willing to truely learn how each of these platforms work and I am not talking about reading a few blog articles on the subject I am talking about many months of reading and trial and error and getting certified perhaps. If you are not willing to take the time to get good, I would highly recomend hiring a professional to help you as your cash can disapear very fast if you do not know what you are doing.
If you need real experts in Facebook and Google Adwords than please