1. Choose a social media site that is popular in your area.

Of course, you want people to view your social media site,
especially your target market niche. However, there are social
media sites that are popular in some countries but not in others.
For instance, it appears that Facebook is more widely used in
Asian countries while Western countries are more likely to be
active on Twitter.

2. Consider using multiple social media sites.

If you live in a place wherein there are several social media sites
that are in use, perhaps you can sign up an account on all those
social media sites. This way, you will be able to reach more
people.

3. Make a draft plan of the contents first.

Getting started without a plan can lead to a messy start. This will
not be good for your company image. So before you make your
social media account available, make sure that you planned for its
contents and design first.

4. Come up with an editorial calendar.

You may have plenty of things you want to share and say. But if
you post all of them at the same, people will get confused. Also,
you will quickly run out of things to share in the future. So make a
timeline and plan which things you want to post first and which
ones should follow in a chronological order.

5. Know your target market niche.

There are plenty of people that join social media sites. However,
you do not really want to reach to all of them. You need to focus
on a group of people which are ‘potential customers’. Know who
they are.

6. Check for a possibly existing account with a similar
name.

You do not want people to confuse you for another organization,
group, or individual. You do not know how these other accounts
are behaving and anything they do might have implications on
your company’s image.

7. Try using checkusernames.com to create a unique
moniker.

If you found out that there are already existing accounts with a
similar name or a mockingly similar name, you can go to
checkusernames.com to help you come up with an alternative.

8. Know how to lure in the people in your target market
niche.

Do you already have a clear vision of who your target market
niche is? The next thing you need to figure out is how you can
lure them in. You need to make a research on the things that
interest them. For example, if your products are cosmetics and
your target market niche are women, then perhaps some video
content about makeup tricks will lure them in.

9. Ready high quality graphics and Photoshop edited
photos.

Sometimes, it is not the content but the appearance. What really
draws some people into a social media profile is the looks of it.
You can make your profile page look more attractive by using
pictures, photographs, and images.

10. Ready high quality short articles, comments, posts.

After luring them in with flamboyant graphics and attractive page
design, your people will start looking for content. If they find
nothing, they will leave. For some juicy content, you can hire
people to write short articles, comments, and posts.

11. Make sure that you have the resources to regularly

maintain a social media account.
Yes, it is free to sign up to Facebook and Twitter. But you will
need to hire graphics artists, video editors, content writers, and
maintenance crew. And if you need to advertise, you will probably
need to pay these social media sites. Make sure that you have a
budget for it.

12. Check to see if having a social media account will really
be of help to your company or if it will just be a liability.

There are a lot benefits in having a social media account for your
company. But there are also dangers. You need to analyze if you
can take these risks head on.

13. Know the dangers and risks of having a social media
account and see if it is worth it.

Tips on keeping subscribers glued to
your account

14. Keep your pages looking beautiful and/or professional.

You may need to hire people to do this for you. This is important
because if your social media profile looks shabby, people will
probably not have a very good impression of your company.

15. Sport a page design that corresponds to the nature of
your company.

You cannot just decide on what design to use based on your
personal taste. Instead, it needs to be based on the nature of your
services/products. For example, if your products are for children,
your page should look fun and colorful.

16. Regularly post new comments and news.

If you do not post regularly, your subscribers will think that your
company is not active and is slacking off. To avoid this, you need
to post news and comments regularly.

17. Always respond to questions if possible. Avoid ignoring
your subscribers.

People will certainly ask questions. You should provide a
response if you can. This is one way to show hospitability and
people will appreciate it.

18. Do not always use just words. You can use multimedia
once in a while.

If all your announcements are just words and sentences, it will
soon get boring no matter how interesting your posts are. So once
in a while, try to convey what you want to say through videos,
images, and presentations.

19. Try sporting several design schemes from time to time.

One design theme throughout the year is too boring. It will also
give people the impression that you lack resources, so try
sporting a new look for your page from time to time. One good tip
is to follow the changes of season (summer look, winter look) or
you can also follow the coming of holidays (Christmas look,
Halloween look).

20. Just a logo is not enough. Try uploading more photos
related to your company.

Some companies only upload their company logo. This is boring.
You should post more photos about your company.